![]() In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech: Pathos may also include appeals to audience imagination and hopes done when the speaker paints a scenario of positive future results of following the course of action proposed. In addition, the speaker may use pathos and fear to sway the audience. Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. : 42 The terms sympathy, pathetic, and empathy are derived from it. ![]() ![]() ![]() Pathos (plural: pathea) is an appeal to the audience's emotions. ![]()
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